The All England Lawn Tennis Club and IBM have introduced new AI-driven features to enhance fan engagement during Wimbledon 2025. The debut of 'Match Chat', an interactive AI assistant, will allow fans to ask questions about live singles matches. Additionally, the 'Likelihood to Win' tool has been improved to provide dynamic win projections.

These innovations use match data and generative AI on watsonx as part of a continued effort by the All England Club and IBM to engage tennis fans uniquely during the tournament. Match Chat is accessible via the Wimbledon App and website, offering immediate responses and analysis through pre-written prompts or custom queries.

Built using technologies on watsonx Orchestrate, Match Chat includes AI agents and large language models like IBM Granite, trained in Wimbledon’s editorial style. It will also feature in post-match analyses for select high-profile games within IBM Slamtracker.

The enhanced Likelihood to Win tool analyzes player statistics, expert opinions, and match momentum using IBM technologies such as Red Hat Openshift. This enables rapid development and deployment across various environments.

These features aim to enrich fan interaction with the Championships’ singles matches globally. They are available on the Wimbledon App and wimbledon.com via IBM Slamtracker.

Usama Al-Qassab from the All England Club stated: "We are committed to providing fans with the best possible Wimbledon experience... driven by generative AI, in conjunction with IBM... This year's new features will encourage the Wimbledon audience to immerse themselves..."

Jonathan Adashek of IBM commented: "Solutions like Match Chat and Likelihood to Win show how AI on watsonx can deliver tennis fans... real-time insight..."

Wimbledon 2025 runs from June 30th to July 13th. More information is available at wimbledon.com or through downloading their app.

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