Carlyle invests $250 million into Norwegian brand house Jordanes

Harvey M. Schwartz - Chief Executive Officer and Director - https://www.carlyle.com
Harvey M. Schwartz - Chief Executive Officer and Director - https://www.carlyle.com
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Global investment firm Carlyle has announced a strategic capital package of NOK 2,750 million ($250 million) for Jordanes ASA, a leading brand house in Norway. The funding will support a management buyout led by co-founders Jan Bodd and Stig Sunde, refinance existing debt, and fund future growth.

Jordanes is known for its diverse portfolio of over 20 brands in foods, fitness and beauty, casual dining, and international markets. Since its founding in 2007, the company has expanded to include regional brands like Sørlandschips, Synnøve, Peppes Pizza, and Bodylab.

The investment from Carlyle Credit Opportunities aims to consolidate ownership for Jordanes’ co-founders while strengthening the company’s financial base. Taj Sidhu from Carlyle expressed enthusiasm about supporting Jordanes’ expansion plans: “We are delighted to provide this strategic capital package to Jordanes.”

Co-founders Jan Bodd and Stig Sunde acknowledged Carlyle’s support as pivotal for their growth strategy: “This transaction marks a significant milestone in Jordanes’ growth journey.”

This deal follows the closing of Carlyle Credit Opportunities Fund III with $7.1 billion in investable capital. As of September 2024, Carlyle’s Global Credit platform manages $194 billion in assets.

Carlyle is a global investment firm with expertise across various segments including Global Private Equity and Global Investment Solutions. It manages $447 billion in assets as of September 2024.

Jordanes was established by Jan Bodd and Stig Sunde in 2007. The company reported revenue of NOK 6,466 million in 2023 with approximately 2,700 employees across nine factories in Scandinavia.



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